Mojo began with a simple idea: that cycling creates freedom, confidence, and connection. Longtime rider Dave Neal built Mojo around that belief, growing the shop into a trusted hub for riders across Northwest Arkansas. His passion for bikes and community shaped Mojo into what it is today.

In 2026, Dave passed the torch to new owner Holly Anzalone. With deep roots in the local cycling community and a lifelong belief in the power of bikes to bring people together, Holly is proud to carry Mojo forward—honoring what has always made the shop special while investing in its future.

Mojo exists to support everyone who rides—or aspires to ride. A bike opens doors: to the natural world, to exploration with friends and family, to personal challenge and growth, and to experiences that strengthen both body and mind. Whatever brings you to the bike, you’re welcome here.